Messaggerie Italiane Bookshops - Milan, Rome, Florence, Bologna 1985/1993

The projects consists in restoration, reorganization and renovation of some important historical bookshops, with the goal of  regrouping them under a single trademark and upgrading them in terms of overall look, organization and commercial techniques. In spite of historic preservation restrictions on spaces and furnishings, remarkable levels of  modernization have been achieved through the installation of new mechanical equipment, finishes, diffused and spot lighting, and the reorganization of product display by argument and by single rooms, with thematic signage to direct customers in their purchase.
 

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© Antonio Zanuso