The projects consists in restoration, reorganization and
renovation of some important historical bookshops, with the
goal of regrouping them under a single trademark and upgrading them
in terms of overall
look, organization and commercial techniques. In spite of
historic preservation restrictions on spaces and furnishings,
remarkable levels of modernization have been achieved
through the installation of new mechanical equipment, finishes, diffused and spot lighting,
and the reorganization of product display by argument and by
single rooms, with thematic signage to direct customers in
their purchase.
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